Advertisers are very clever at hiding their messages; some can be words hidden in some part of the ad, as in the examples above; others form words with the existing elements in the ad. This CK One ad features a model in a bikini leaning forward as if her hands were pressed against a glass, behind her is a table. Look carefully at the model’s right thigh and how the table is cut in such a way from the picture to form a letter. Now look at the model’s bra, the curvature formed by the bra as is swoops down under her breasts, and add that to the CK. What word does it form?