CK One. Calvin Klein | 8 Powerful Subliminal Messages in the Media

CK One. Calvin Klein

Advertisers are very clever at hiding their messages; some can be words hidden in some part of the ad, as in the examples above; others form words with the existing elements in the ad. This CK One ad features a model in a bikini leaning forward as if her hands were pressed against a glass, behind her is a table. Look carefully at the model’s right thigh and how the table is cut in such a way from the picture to form a letter. Now look at the model’s bra, the curvature formed by the bra as is swoops down under her breasts, and add that to the CK. What word does it form?

More from Martian Herald